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Joseph Seiler MCC / Success Catalyst
Gallup polled millions of business people in order to help them design a set of 12 questions, that if asked of employees, the answers reliably provide a measure of 'employee engagement'. They then used their questions, called the Q12, to poll millions of employees in a huge number of companies. They learned that • Only 30 % are engaged (actively add to the bottom line in many ways) • 55% are not fully engaged (get by, not often actively adding, withholding some, coasting, rarely stretch themselves) • 15% are actively disengaged (actively depleting the bottom line) Wow. The answers are on a scale of 1 to 5, with 5 equal to an extreme yes, 4 a simple yes, 2 is simple no and 1 is an extreme no. That leaves a score of 3 to guess about. Is this employee neutral or too scared to tell their truth, for example. Yeah, and the above is what they found, again and again. You can google the Gallup Q12 to see all the questions and a ton of support material. I find question #3 very intriguing. Q #3 is, "at work, do you have the opportunity to do what you do best, everyday?" Have fun (I have posted an article on AskAnExpert about this topic and would be glad to chat with you about the Q12))
Joseph Seiler MCC / Success Catalyst
I am certain there are many fine recommendations one could offer. However, the one that I have heard, read about and received most often is "to engage in moderate daily exercise". The other wisdom I have encountered is to recall that the mind tells the body what to do, so feed the mind with wholesome, helpful thoughts and the body will follow. We have all met a person who speaks in toxic ways towards themselves and often towards others. They are not at all happy, most often Recall how that person looks. Healthy life over there? Not likely. How can one lead a healthier life? Moderate daily exercise and a healthy mindset will take you a long ways.
Regina M. Noriega / Brand Strategist & Expert Digital Marketer
The quickest way to boost your business or see social proof that your marketing is working is to invest time in creating an online profile on the social media platforms best suited for your business. You and your business will have a 1000% reach to a wide variety of demographics not only in the US but throughout the world. The best part about this is that it's free and only costs your time.
Joseph Seiler MCC / Success Catalyst
A simple business plan means memorable without losing potency and that can engage the troops. I like the two part plan that includes just two elements. 1. What is the target/goal/outcome/result? 2. What is the deadline? Now that is truly simple. Is it too simple? Ask yourself if you know where you would be going if given a clear target? Ask yourself if you would have the initial information needed to formulate a strategy to hit that target if given the deadline? In my experience, a business plan that states the Target and the Deadline is easy to remember, clear on what is needed and provides guidelines about approaches to achieve that target. If we are looking for the memorable business plan, this is it. The entire organization will have it memorized the first time they hear it. The idea flow about how to realize the plan will be huge and from every person in the organization, regardless of rank or background. Simple enough to rally the entire staff. Appropriate urgency is easy to impart. That is powerful. Yes, there can be objections to such a simplistic approach, but when it comes to engagement, clarity and unity of purpose, fast, this does it admirably. Thus, we have the two part business plan. If looking for a more detailed business plan check out the Article entitled How might I write a dynamite Business Plan?, also here on askanexpert.com
Joseph Seiler MCC / Success Catalyst
Let us evaporate the idea that anything written is poured in concrete, never to be adjusted in any way. You wrote it, so you get to change it. Let us also make this so simple, and, fun, yes fun, that you will work on it and use it almost everyday. Yes, everyday. I like the following guidelines. Answer these four questions in no more than 20 minutes. But answer all four 1. What do I/we sell? (I mean really sell, as in Rolls Royce do not sell cars) 2. Who buys? Lots of data available if we answer #1 3. Why from us? Why not from our competitors? 4. How do we make money? What is the profit model? Are we like Uber or Amazon or like us, the way we are at the size we are, producing out product, etc. How do we propose do it? Write that down Now toss the paper into a drawer. Next day, do it all again, without referring back to the prior paper And the next day again, for a total of five days with no peeking back Take them all out and read them on the sixth day Rest on day seven Write your 'current version' of your business plan on day eight Done. You are so familiar with this eighth day form it is already memorized. You can think about any part of your plan at any time, even while in an elevator or while waiting at a traffic light. You know what you are doing in a way you didn't before know. Further, you are used to changing, adjusting your plan everyday. Wow. Go!
Joseph Seiler MCC / Success Catalyst
It is well proven that humor is a tremendous aphrodisiac for human beings of all kinds. We all respond positively to appropriate humor. The key word is 'appropriate'. The older colleague responds to a question of age with a smile saying, "but 68 is only 20 degrees Celsius". The room chuckles and moves on. Used in an ad, the reader does the same but from a happier mindset. Now you can spin benefits etc all from a maturity angle. The tenure of the company, the track record of the product and a host of angles on longevity all work better built upon the humorous start. My answer is 'yes humor can work very well in Industrial Marketing'. Just pay attention to the appropriateness of it.
Sharon Turnoy / Communications Expert
I recently signed up for a Thrive Themes membership to reconstruct my website. One of the pieces of software that comes with it is called Thrive Apprentice, which is an app to help you create a course and post it on your own website. As a former college instructor, I'm looking forward to exploring that. However, I'm also very interested in exploring Teachable. It automates so many things that it seems as though it would be hard to beat. And you can try it for free. it's going to be a real contest between these two.
Heike Heemann / Business Coach & Advisor
I'm most active on LinkedIn. I am on occasionally active on facebook, rarely on Instagram and Twitter and am in the process of checking out Alignable. LinkedIn is the best platform for me as a business and executive coaching, since I am looking for people who are actively involved in growing their careers and businesses. It's a matter of time management. I can't be on multiple platforms and do them all justice.
Jim Donovan / Self Help and Small Business Expert
Hi Regina, Unfortunately, there's no simple answer to that question. You need to factor in your product or service, your target market, advertising budget (if any), and whatever other factors that will help you identify your "Perfect" customer. What do you know about them? Where do they hang out? That said, you need to have some presence on any and all platforms your customers play on. The key here is to have a Plan, a System, and an Accountability partner to make sure the important gets done. Best of success. Jim
Ken "Mr. Biz" Wentworth / President
That is a great and common question! It somewhat depends on how "digital" your business is. However, in today's day and age, most businesses are "digital" in nature. You want to ensure you are top-of-mind with potential customers/clients. In addition, overall marketing is definitely a "spend money to make money" proposition. You should expect to achieve a minimum of a 300% return on your overall marketing spend. In other words. if you spend $1,000 on marketing, over time you should see a direct $3,000 increase in revenue as a result of that spend. If not, re-evaluate your marketing efforts. That being said, I recommend businesses spend 2-15% of annual revenue on overall marketing/advertising expenses. Of course, SEO would fall into that category. It just depends on how you want to allocate your overall marketing dollars. It is difficult to determine that split (SEO vs. overall) without knowing the specific business type. When times are tough and you need to keep your expenses tight, you should still expect to spend a minimum of 2% of your annual revenue on marketing expenses. On the flip-side, if you are looking to grow your market share, you can spend up to 15% of your annual revenue on marketing. It really just depends on where your business is in its life and success cycle. Specifically to SEO - use the percentages I mentioned above and subtract any other "marketing expenses" you have to ensure you are within your 2-15% range. But again, you should expect the same 300% return on your SEO spend. If you cannot attribute a 300% increase in revenue for your SEO spend, you need to re-evaluate your SEO investment - either hire an expert to help and/or terminate your existing SEO source (even if and especially if it is you!). Finally, please keep in mind, SEO campaigns sometimes take time to kick in. This is a marathon, not a sprint. As you or your hired expert are refining your A/B splits, etc., it will take time. If you hire someone, give them 90 days to show results that are, if not realizing, at least progressively trending towards the 300% return mark. I hope that helps! Please reach out if I can clarify my answer or help further.
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