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3. NAMES THAT GOT GAME Now it's time to come up with candidate names. Or have your naming consultant or agency do this – because this is the hardest part by far. If you don’t love words and linguistics or have an ability to associate, relate, employ metaphors and allusions and to be brutally honest in your assessments, this may not be for you. Magic, ideation and imagination – as well as research – play key parts. In some cases, a created word may be best; in many others, ...
When you want feedback on your outfit from other fashion-oriented people, would you go to "Fashism"? Especially if, as the website and app said, you were "New To Fashism"? Perhaps because fashion-forward women didn't identify with Mussolini, Hitler or Stalin, this Ashton Kutcher-Demi Moore-backed startup performed as well as their marriage. But if you think this is unique to tech -- or to any company or product -- think again. That’s because naming your company, product or service is ...
How to Find a Job in Social Media With the present economic climate and the evolution of Internet technology, the traditional method for those seeking employment has drastically shifted. The process- identifying jobs based upon one’s major, writing a resume, and completing a candidate profile on company sites, in hopes of getting an interview from the HR Director-is, pretty much, an ideal of the past. Companies are challenged to find qualified candidates that they believe will add ...
The evil that they do lives after them; The good is oft interred with their bones. Shakespeare, you see, wasn't really writing about Marc Antony's view of Caesar. Rather, The Bard was prophesying the future. Don't believe me? Then stop, now, and you must watch this, Apple's  1984  commercial tested before a real, live, unrehearsed focus group: https://www.youtube.com/watch?v=624FxhJlVM0 There. Your life will never be the same. Because most focus groups are like a coin, ...
If you had $86 billion in cash-on-hand like Google, maybe you should be looking into teleportation, buying Mars and acquiring NASA, as this whimsical rendering suggests. The problem with most pitch decks is that they're trying to do as much or more, except that the founders may have closer to 86 dollars on hand. So most pitch decks fail. Here’s why: 1. They don't tell a story. People listen to stories and react to them. Yes, even soulless venture capitalists and angel investors. ...
"In the digital age, consumers are always shopping around. New research shows that hooking them early is the strongest path to growth. In a world where market noise will inevitably increase, initial consideration has emerged as marketing's most critical battleground."  The New Battleground for Marketing-Led Growth,  McKinsey&Company, February 2017 Since 2009, McKinsey&Company has studied over 125K consumers shopping 350+ brands in 30 different product ...
There’s the key and the lock. The bolt and the nut. The button and the button hole. So, too, there’s the position and the hole in the mind the position is trying to fill. Except, of course, many marketers seem to have forgotten about those holes in the mind. Which is strange. If there is one constant in the communications chatter about the marketing function it’s this one:  The consumer owns the brand  True enough. But where in the world is the consumer going ...
Article originally part of the Ask Alex@Orndee series.   Alex, I am getting a lot of hits on my blog posts, but these don’t seem to be turning into new clients. I am writing new posts a couple of times a week, I add pictures, and I link my posts through social media. I thought the hard part was supposed to be getting eyes onto my page. So, why doesn’t increased hits equal new clients?  Brad Hi Brad,  I took a quick look at your blog. You are doing a ...
So if you haven’t heard yet there is a new mobile game and it seems like just about everyone is playing. Pokémon Go was released on July 6th in the US and the response has been overwhelming; to the point that users are often getting error messages because the servers are overloaded. The augmented reality game has players running all over to catch Pokémon, train them, and hatch eggs. It’s addictive and fun and kids and adults everywhere are loving it. If you haven’t checked ...
Marketers constantly need to do more with less. With so many marketing options, how do you know where to direct your limited budget? Here are seven investments that will help you get the most bang for your buck … If you’re a marketing director or leader, you juggle endless responsibilities. You must devise and implement your company’s marketing strategy, ensure that your team creates engaging content, deliver leads to sales, and stay on top of ever-evolving industry standards. ...
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