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Use Education to Improve Your Marketing Strategy Education is a core component of a marketing strategy. As I mentioned in  “Educate. Engage. Empower: Keys to Marketing Strategy,” paying attention to how your strategy educates your prospective client, patient, or referral source is a solid starting point in message and strategy development. Let’s talk about how to use education to improve your marketing strategy. What is marketing? I recently listened to the  ...
Blogging has taken the world by storm in the last few years. It seems like some of the top authority sites and highest ranking websites are all blogs run by individuals or companies. With a blog, you have the opportunity to speak to an audience and talk about your interests. Starting a blog is often encouraged, particularly if you’re a business owner or someone that just enjoys writing. The problem is, too many people think blogging is difficult. The thought of setting up a ...
Listen folks, this really doesn’t need to be as confusing as it first appears to be.  I was certain that I knew what I wanted to present here, that was until I performed an internet search on, “project management methodology.”  The results were like a giant mind eraser that obscured this simple concept with the most divergent set of topics you would ever hope to see.  One thing is for sure, methodologies abound! Agile, Scrum, Waterfall, Six ...
An outside investment in your business is way more than just about capital.  Like it or not, you are bringing a partner into your business. You are giving up equity or becoming liable for a debt that has long-term implications. That means you are creating a relationship for the foreseeable future.   How to bring “value-added” capital into your business No matter the amount of money, what it will be used for and who invests it, you need to be comfortable with ...
Affiliate marketing is quickly becoming a popular method of increasing traffic or sales for a business. The concept behind it is incredibly simple; your business pays someone (be it an individual or a website) to refer people to your site. The party doing the referring is known as the affiliate, and their money comes in the form of a commission whenever there’s a successful referral. Many people are keen to know how to utilize this marketing tactic to try and generate more sales. ...
Having the right skills to succeed in the SEO industry is absolutely crucial if you want to make a name for yourself. After all, there are hundreds upon hundreds of SEO ‘experts’ out there these days - how are you going to differentiate yourself and ensure that you get the reputation you deserve? It’s all well and good being good at the traditional stuff, like SEO and PPC. However, you need the following 15 skills if you’re going to get big. These are the most underrated skills in ...
I recently saw this t-shirt in Tableau's online store and I interpreted it as whether I own my data or whether my data owns me? Fortunately, I am at a point now where I don't get owned by my data like I once had been. This was not an immediate outcome for me so I hope this one simple tip will help some of you get there quicker than I did. First, what do I mean by getting owned by your data? Take the following scenario as a prime example of being owned by your data. You head into a ...
When we think of Kickstarter we think of successful campaigns. We think about entrepreneurs, startups, and non-profits that have gone the route of crowdfunding over traditional forms of raising funds and overcame the odds. We think about the stories of tremendous success in the media, all the blogs generating hype and the notion that anyone can crowdfund anything. This is all true. But what do we really know about these successful campaigns? A successful campaign means you reached your ...
Hiring a part time employee to manage social media for roughly 20 hours a week: Current average hourly wage for a millennial out of college with a degree in a field related to SMM:  $16-$20/hour Adding  another 10-15 hours per week  doing other digital marketing like SEO and website maintenance is normal, whether it's over time, or added another employee's duties (very common). Training, purchasing of management software, etc:  average $250-$300 per month  ...
#Hashtags are essential Regardless of the social network around the world –  Facebook ,  Twitter ,  Baidu  or  Yandex  – online social platforms similarly manage, distribute and segment content by having users type keywords with a ‘#’ placed in front. This is  machine learning  and the kind of stuff that a  computer science grad  would be happy to talk your ears off about. We’re not about to do that here. Instead, we would like ...
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