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One thing we are seeing is the pervasive growth of inbound marketing, which interestingly blends many of the same tactical and strategic elements of public relations with content marketing. In PR we don't buy ads for clients to get them covered in the news media, we instead identify what is most unique, credible and newsworthy about out clients and tell that story to the news media, industry influencers and potential customers in hopes of getting them to say great things about our clients, (see earned media). We use tools like press releases, media relations, speeches, social media, podcasts, blogs and more to achieve those ends. My agency helps clients achieve a high status level of credibility through earned media and other efforts so that prospective customers seek them or their brand out. The ultimate success is when our clients become known to new customers (for want of a better word), then delight these customers so much that customers become brand ambassadors. That, in essence, is what inbound marketing does. Not too far off from PR.
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Hi Hannah, SEO is crucial. It lets you read a potential customers mind. When they do a search for a product or service, they find you. Perfect. It is not complicated. Google needs to see two things: 1. Do you have a page about that specific search term. If you sell wedding flowers in Halifax you need a page about wedding flowers in Halifax: "Wedding Flowers in Halifax" for example: AND 2. You need people to link to that page. So you can link to it from facebook, from a blog, for twitter and ask your vendors or clients to link to it as well. Also very important is to have a good Google My business page. John
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Hi Jose, There is no way to tell for sure. But, looking at the competitors title tags in Google will give you a good indication of the terms they are trying to optimize on: In Google type the name of the site URL preseded by a "site:" for eample searhc wedding This will show you a page with the title tag: " Wedding Flowers in Halifax" so we know they want to get found on that search term. Search it and see how they a doing.
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Hi Jose, Here are some pro's and con's I can speak on from my personal experience. Pro's - 1. You have the ability to make your own hours 2. You have a business that can adapt and expand to current IT trends 3. You will be in an industry that is always expanding and you will never run out of potential clients. 4. You get to create business relationships and help other companies grow their product and is very rewarding. Con's - 1. Lot's of competition. 2. Since the IT field is constantly changing it requires a lot of "homework" of keeping current with new innovations. 3. Cost to maintain your company infrastructure may be a large sum, depending on your scope of support. 4. You will require a team that are capable of all aspects of IT support, so again cost. 5. Some projects can be magnanimous or high stress.
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Hello Jose, Thank you for this question. In my opinion, think of the famous line 'Know Thyself': It's about taking the time to have a strong vision for your own leadership and leadership team as well as for your company. If you want to lead and motivate a strong workforce, also make sure to know and share the vision and core values of what the company wants to do within the organization and within the community. A good leader understand that he and his team are here to serve others not just increase the bottom line. It's an honor to be a leader and and it's a leadership obligation to create a caring and connected workforce for all employees, not just the executives and shareholders. For example, when I was a leadership executive for a health care system, our vision was to 'be the leader in providing a service and care for older adults and the chronically ill.' We all understood our vision and knew that we were there to serve people in need. Our leader, the C.E.O & President, encouraged us to honour the vision and the core values and we met regularly to update each other on congruency with that vision. As well, we were encouraged to lead by example and take care of our teams so they all had a voice and felt they worked in a fair, accountable and caring environment. As many of us spend much of our lives at our place of employment, an effective leader leads with both accountability and kindness - they walk hand in hand for the long-term benefit of all employees.
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